GranCasa Event

Jun, 2016


1.The inaugural event:

a.Laser graffiti by “Boamistura”: projected onto the main façade of the shopping center.
b.Introduction to the media with catering: consisting of a basket of varied sampling of products.
c.Inaugural speech made by invited performing artist.

2.Creation of a 500 m2 chill out space located in the Main Square of the shopping center.

3.Decoration of the inside and outside of the shopping center: path of mupis and standing dummies, large-scale advertising banners on the façade.

4.Exterior advertising in various formats.

5.8-metre high inflatable dummy located on the rooftop terrace of the shopping center.

6.Street marketing actions: Mailing consisting of 15,000 pairs of slippers all over the center of Zaragoza.

7.Radio spots.

8.Editing of the video-report of the event.

9.Promotional gifts.

10.Viral marketing in social networks.



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