1.The inaugural event:
a.Laser graffiti by “Boamistura”: projected onto the main façade of the shopping center.
b.Introduction to the media with catering: consisting of a basket of varied sampling of products.
c.Inaugural speech made by invited performing artist.
2.Creation of a 500 m2 chill out space located in the Main Square of the shopping center.
3.Decoration of the inside and outside of the shopping center: path of mupis and standing dummies, large-scale advertising banners on the façade.
4.Exterior advertising in various formats.
5.8-metre high inflatable dummy located on the rooftop terrace of the shopping center.
6.Street marketing actions: Mailing consisting of 15,000 pairs of slippers all over the center of Zaragoza.
8.Editing of the video-report of the event.
10.Viral marketing in social networks.